Binatone Rolls Out Nationwide 10% Discount on All Home and Kitchen Appliances to Reward Nigerian Consumers

Global Appliances Nigeria Limited, the official distributor of Binatone products in Nigeria, today, Friday, November 14, 2025, confirmed the successful rollout of a nationwide 10 per cent discount promotion aimed at rewarding its vast base of loyal Nigerian customers.

The special offer, which was initially run as a one-month anniversary promotion from August 1 to August 31, 2025 (with some outlets extending the offer), covered all Binatone products sold across the country, making a wide range of high-quality appliances more accessible to consumers.

The company’s Managing Director, Prasun Banerjee, explained that the initiative was designed to deepen the bond with both existing and new customers, especially considering the prevailing economic conditions in Nigeria.

“This special offer is designed to deepen our bond with both existing and new customers, while making our products even more accessible,” Banerjee stated. “There’s never been a better time to buy a Binatone fan, iron, blender, rechargeable fan, or kitchen appliance.”

Focus on Quality and Affordability

The discount spans Binatone’s extensive product lines, including its popular rechargeable fans (critical in areas with unreliable power supply), blenders with unbreakable jugs, and innovative kitchen tools like the Fufu makers and the Binatone Air Fryer.

By offering the discount, the UK-founded brand, which has been operating in Nigeria since 1974, reinforced its commitment to providing durable and affordable appliances. The company also emphasized that every product purchased under the promotion is backed by a standard, comprehensive two-year warranty, further strengthening the value proposition for customers.

The promotion was available at major retail locations, including Shoprite, Spar, Justrite, and numerous authorized electronics dealers, ensuring a broad reach to Nigerian households looking to upgrade their home appliances with reliable and cost-effective alternatives.