BBNaija’s Sultana Meets Governor Otu, Offers to Lead Cross River Tourism Drive; Gov Promises ‘Strategic Partnership’ to Rebrand Carnival Calabar

Cross River State’s tourism sector has “flipped the script” on celebrity engagement, with Big Brother Naija star Sultana stepping forward to champion her home state. The reality TV finalist visited Governor Bassey Otu in Adiabo, offering herself as a “vessel” to amplify the state’s beauty and unique experiences to the world. The “Solution” to making the 2026 tourism season the biggest yet, according to Sultana, is a direct partnership between the government and the voices that command the attention of Nigeria’s youth.

The “Renewed Hope” for the state’s creative economy was evident as Governor Otu welcomed his guest during the sacred Easter season. He commended her for making the “sacrificial” trip and praised her performance on the “fiercely contested” BBNaija platform. “The creative economy is the order of the day,” Otu stated, emphasizing that Cross River is building a foundation to lead Nigeria in heritage and social expression. By aligning with a “Tsunami” of influence like Sultana, the state hopes to ensure that Carnival Calabar remains the undisputed “biggest street party in Africa.”

Sultana, whose emotional connection to the state remains strong despite her diverse background, expressed deep admiration for the Governor’s recent infrastructure and rebranding efforts. “It is my earnest desire to leverage my platform to support your administration,” she said, offering her services as a “Tourism Ambassador” to help enhance the state’s visibility on national and global stages. This “Drill or Drop” commitment from the reality star was met with a promise of institutional support, with the Governor vowing to be the “catalyst” for her continued rise.

As the state government prepares to “tinker” with its official list of ambassadors for the 2026/2027 season, the message from the Otu administration is clear: Cross River is open for business, and its children are coming home to build it. For the millions of “Sultana fans” across the country, the next destination is officially the People’s Paradise.