Beauty Founder Pearl Ubani Clinches The Next Titan Season 10 Grand Prize of ₦40 Million

The tenth edition of The Next Titan Nigeria, the nation’s foremost entrepreneurial reality TV show, concluded in Lagos today, Friday, November 14, 2025, with Pearl Ubani, a 24-year-old beauty entrepreneur, emerging as the winner of the grand prize of ₦40 Million.

Ubani, the founder of Myria Gee Global Enterprise Ltd, triumphed over the three other top finalists following an intensive final boardroom session where she defended her business vision and strategy. The final four contestants had spent 10 weeks living together in the Titan House, battling through various demanding business tasks and weekly eliminations.

The judges, including industry veterans like Kyari Bukar and Tonye Cole, ultimately crowned Ubani the winner, citing her innovative approach to building a sustainable Nigerian beauty economy. Her pitch centered on a thriving cosmetics manufacturing brand specializing in locally made lip gloss and beauty products that prioritize affordability, quality, and locally sourced ingredients.

A ‘Validation of Every Young Nigerian’

Speaking after her victory, Pearl Ubani expressed profound gratitude, dedicating her win to the resilience of the nation’s youth.

“Winning The Next Titan Nigeria is not just a personal triumph; it’s a validation of every young Nigerian who dares to dream, create, and build something meaningful from scratch,” Ubani said. She noted that the ₦40 million prize money would be immediately channeled into expanding her production capacity, improving the brand’s packaging, and facilitating market reach across the country, with an added focus on providing formulation training to empower other beauty entrepreneurs.

The successful conclusion of the 10th season, titled “The Unconventional,” reinforced the show’s role as a vital launchpad for young Nigerian innovators, transforming job seekers into job creators and contributing significantly to the country’s economic landscape.