It’s Unfair for Artistes to Sign Others Just as a Milestone, Simi Declares, Urges Deeper Commitment

Popular Nigerian singer and songwriter, Simisola Bolatito Ogunleye, widely known as Simi, has voiced a strong opinion on the current trend within the music industry where established artistes sign emerging talents primarily as a “milestone” or a vanity project, rather than with a genuine commitment to their long-term development. Her comments highlight a critical issue concerning artist management and ethical practices in the vibrant, yet often challenging, Nigerian music scene.

Speaking candidly in a recent interview, Simi emphasized that signing another artist should stem from a profound belief in their potential and a readiness to invest significantly in their career, both financially and professionally. She believes it is unfair to use an aspiring artist’s career as a mere feather in one’s cap, especially when the required resources and dedication are not truly available.

“It’s unfair for artistes to sign others just as a milestone,” Simi reportedly stated, adding, “If you’re not ready to put in the work, the money, and the full commitment to grow that person, then don’t do it just because you feel it’s a ‘flex’ or a sign of your success.”

Her remarks resonate with a growing conversation within the industry about unfair contracts, limited creative freedom, and the challenges faced by young artists seeking genuine mentorship and support. Simi herself has had extensive experience navigating the industry, having been signed to X3M Music before eventually launching her own independent label, Studio Brat, in 2019. She has often spoken about the importance of creative control and fair terms for artists.

The “Duduke” crooner’s perspective suggests a call for greater responsibility among established figures in the music space. She advocates for a model where artist development is driven by passion and a solid business plan, ensuring that signed talents receive the necessary investment in production, marketing, and career guidance to truly thrive.

Simi’s views come at a time when the Nigerian music industry continues its global ascent, attracting significant investments and attention. However, beneath the glitz, issues of artist welfare, contract transparency, and sustainable career paths for upcoming acts remain pertinent. Her statement serves as a potent reminder that while signing an artist can be a significant achievement for a record label or an established act, it carries a moral and professional obligation that extends beyond mere optics.

The singer, known for her outspokenness on industry matters and social issues, continues to be a prominent voice advocating for better practices and a more equitable environment for musicians in Nigeria.